The Canadian company Presse Café opens its second franchise in sub-Saharan Africa in Abidjan, after Dakar. The Ivorian entity was the subject of an agreement signed this January 11 with Lizetta Holding (of the businessman Moumouni Bictogo) who represent the brand in Ivory Coast.
The restaurant, which offers, besides coffee, sandwich, various salads, wraps and many other specialties, is ambitious and put on a dozen shops over the next three years, said Marcel Hachem, CEO and founder of the brand.
Press Café sets up less than two months after the establishment of Tunisian Café Bondin who chose Abidjan for its first implantation outside Tunisia. A craze for an Ivorian market whose dynamism is perceptible through the success of Burger King, the American fast food brand that has opened six restaurants in two years and plans new 4 each year.
Created in Montreal, Canada, in 1995, Presse Café is present in France, Australia, Cyprus, Morocco and Senegal with a total of 150 restaurants.